hello! i'm franco


i am a curiousity driven life enjoyer.

my first job was at 11 years old, i was an editor for an extinct manga scanlation.
i liked graphic design since then, at 12 i spent my days after school designing forum signatures for people.

at 13 i picked up guitar, i had a few bands and played many gigs.
i now have a blues band with my friends, make my own music, collect vinyl and attend concerts.

at 18 yo, i started working as a teaching assistant of economics. my fear of public speaking was gone being suddenly in front of +30 irl students.

at 22 i learned how to program, did my entire thesis on R to practice, got a research scholarship and got published on a national journal.

eventually I got hired as an analytics consultant.
worked with rappi and falabella, mainly worked with tracking events and looker studio dashboards.
learned SQL on the go by building some customer journeys for attribution.

learned a ton about product and user experience working on a delivery app with +15M users.
built clustering of users by how they responded to communications. and showcased an analysis that changed the subscription program offer on many countries.

last year, i shifted to the ad-tech industry.
i'm doing lots of experiments, from design to showcasing results.
i'm creating some etls and explores in looker for internal users and building data quality pipelines.

started pursuing a data science masters at ITBA.
vibecoding a tool that de-record my classes, mixes them with my notes and format them as i like. it's called Apuntín.

thanks to vicky, my love, for the analog photo

from time to time, i write some stuff about things that interests me (software, design, business, music)
leave me your email and i'll let you know when there's a new post!

reach me out by mail at 1franco.benites@gmail.com